2022 Heroes of Hospitality: Sara Mannix

Sara Mannix, Founder and CEO of Mannix Marketing, has been a cornerstone in transforming Lake George's hospitality landscape through innovative digital marketing. Since establishing Mannix Marketing in 1996, Sara has championed the growth of local businesses by enhancing their online visibility. Mannix Marketing now serves over 1,500 clients worldwide and employs a team of 30 specialists, operating under the tagline "Success Measured," reflecting a commitment to delivering tangible results for every client.

Sara's dedication to the community was particularly evident during the COVID-19 pandemic. Recognizing the challenges faced by small businesses, she swiftly transitioned her team to remote work on March 5, 2020, ensuring their safety and continuity of service. Understanding the broader community needs, Sara initiated the creation of Facebook groups like "Glens Falls Community Helps" and "Saratoga Springs Community Helps" to support local residents, facilitating resource sharing and assistance during uncertain times.​

Beyond her professional achievements, Sara is deeply connected to the Lake George region. She has raised her family on the lake and is passionate about promoting the area's unique offerings. Through platforms like LakeGeorge.com, Sara provides valuable insights and resources for both locals and visitors, highlighting the best of what the region has to offer.​